USER, CuSTOMER, ADVOCATE ...
We are looking at persona exercise and how impactful it is, when executed before any product launches or creative & marketing deliverables.
Why to create mind maps/personas?
- User research is crucial, without customers there is no sales - Is your product a good fit?
- Understand their background, worries and goals - Learn to speak to them.
- Their tasks and daily habits - Helps to know where to reach them.
- What gets them "buzzing"? - Helps to understand how to reach them.
- What do they care about? - How to make them brand advocates.
You Can Download The Exercise Here -> DOWNLOAD