We are looking at persona exercise and how impactful it is, when executed before any product launches or creative & marketing deliverables.  

Why to create mind maps/personas?

  1. User research is crucial, without customers there is no sales - Is your product a good fit?
  2. Understand their background, worries and goals - Learn to speak to them.
  3. Their tasks and daily habits - Helps to know where to reach them.
  4. What gets them "buzzing"? - Helps to understand how to reach them.
  5. What do they care about? - How to make them brand advocates.

You Can Download The Exercise Here -> DOWNLOAD

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Dorian Nedzewicz

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