The finest cooking tools for those who can't wait to experiment
- Hungry Artisan is a new brand aimed at conscious and creative cooks. Our job was to develop an identity that communicated all of its values. The client's priority was to differentiate the brand from the competition. Everything from the logo to packaging needed to be in the spirit of Hungry Artisans' customers. Most importantly, we needed to create a brand identity that seamlessly incorporates new products and is Amazon friendly.
The entire brand identity is based on hand-made details, from calligraphic elements in the logo to organic patterns and color. Lifestyle images portray the product in the most natural way, providing inspiration and a sense of quality to the audience. By developing hand-made elements and embracing the creative process, we were able to deliver a brand identity that's unique but easily adaptable.