Reliable solutions for you & your family.
- SafeArms is a gun safe brand we developed and launched for our client from the ground up. This required a comprehensive approach - the client needed everything from the name, branding, logo, packaging, and content for their Amazon listing. The name needed to work well within the category and the product's benefits to be communicated effectively to the target audience.
- A+ Content
Finding the right name was crucial - it needed to convey a positive emotion and be trademarked. We also needed to develop branding ideas that would stand out from the competition and be memorable. For this we undertook extensive research into the target audience and the competition and drew up a volume of ideas. Aside from images and graphics, we also decided to utilize the video format to improve the listing.
The ‘SafeArms’ name and the logo were born out of 3 ideas: safety, protection, and armory. The word ‘safe’ conveys the intended positive emotions, while the logo is constructed of arms and a shield - representing trust and protection. The branding and visual approach were inspired by the security and technology industry. The packaging is based on a color palette inspired by ‘police blue’ and ‘warning yellow.’ The entire visual communication is relatable within the category but unique at the same time. The listing also features a product explainer video created by THE113 team.
We took a strategic, big-picture view of the client's listing. Everything from copy, design, and photos helped us create a unified and convincing sales page. Highly converting content and compelling sales copy make the product highly competitive and, most importantly, stand the test of time within the category.
Reliable Solutions For You & Your Family. With the ever-changing modern world challenging us in different ways every day, we want our customers to be safe at home and on the move. We created SafeArms gun safes to make you and your loved ones feel protected 24/7, 365 days a year. Explore our fine selection of personal safety-related products.