Focus On Your Passion.
- Atacama is an Austrian brand that specializes in premium quality hiking gear. This large-scope project required cohesive photography, video, copy, and design across 5 listings with variations. The objective was to improve existing listings with new and unique content that better highlighted the main features and benefits of the products and distinguished Atacama from the competition.
- A+ Content
We always begin with in-depth research and content planning that results in a 'Creative Brief' strategy approved by the client. Our production team flew to a location shoot that best suited the brand and products. Any other content was shot in our studio, followed by editing. Our designers and copywriters combined the content and created a design system with persuasive messaging.
The outcome was new and enhanced listing content that made the products and their unique selling points easier to understand and elevated the brand image. Atacama is a fantastic example of a 'simple but effective' listing that does not turn customers away by being long and confusing but entices them with clarity they can understand fast, resulting in increased conversions.
We took a strategic, big-picture view of the client's listing. Everything from copy, design, and photos helped us create a unified and convincing sales page. Highly converting content and compelling sales copy make the product highly competitive and, most importantly, stand the test of time within the category.
A+ content allows you to expand your content estate on your listing resulting in improved conversions and the possibility to promote your brand and product range. Optimized A+ pages increase conversions on average by around 30-40% resulting in more sales. An average Amazon listing page have around 100x clickable links and photos, so populating it with your original content helps to maintain customers’ focus on your offering and limit drop rates.