Treat Yourself To Delicious Tasting Coffee.
- Cobra Kitchen is a British brand of French press coffee makers for those who enjoy great-tasting coffee with minimal effort. This complete listing makeover required specialized photography, video, copy, and design. The goal was to improve the listing with new and unique content that better highlighted the product's features and benefits and distinguished it from the competition.
- A+ Content
We always begin with in-depth research and content planning that results in a 'Creative Brief' strategy approved by the client. Our production team set up the sets and shot all the photo and video content in our multipurpose studio. Following the editing process, our designers and copywriters combined the content and created a design system with persuasive messaging.
The outcome was new and enhanced listing content that made the products and their unique selling points easier to understand and elevated the brand image. Cobra Kitchen is another example of a 'simple but effective' listing that does not turn customers away with confusing information but entices them with clarity they can understand fast and so increases conversions.
We took a strategic, big-picture view of the client's listing. Everything from copy, design, and photos helped us create a unified and convincing sales page. Highly converting content and compelling sales copy make the product highly competitive and, most importantly, stand the test of time within the category.
A+ content allows you to expand your content estate on your listing resulting in improved conversions and the possibility to promote your brand and product range. Optimized A+ pages increase conversions on average by around 30-40% resulting in more sales. An average Amazon listing page have around 100x clickable links and photos, so populating it with your original content helps to maintain customers’ focus on your offering and limit drop rates.