For the modern gentleman.
- Our work on Aspirer began when the client approached us to help them launch a new skincare brand targeting modern and busy men. The cornerstone of the brand was elegance and luxury - everything needed to look premium.
The objective was bold and ambitious: to launch the brand with an innovative 'Groin Deodorant' for which we needed to produce brand guidelines, research, packaging, images, and graphics for their Amazon listing and the wider web.
- A+ Content
To identify the target audience, tone of voice, and style of content for Aspirer - we held a strategy session with the client. Out of this, we produced initial mock-ups of the packaging, images and graphics. Focus groups were used to analyze and test the work undertaken for the product before ending up on the market.
Together with the client, we developed bespoke brand guidelines that outlined the brand goal, keywords, color palette, typography, and imagery of Aspirer. The brand guidelines informed the final design of the logo, graphics, images, packaging, and branding across digital applications.
The result was atop-ranking listing for the client straight out of the gate, with thefoundations for a cohesive, consistent, and distinctive premium skincare brand.THE113 are now a part of the Aspirer team.
With unique,stylized images that showcase the product in its natural environment - in thebathroom on altering backgrounds and in demonstrative mid-use, close-up shotsin different scenarios - the listing is cohesive with the brand guidelines,client feedback, and research.
The 'GroinDeodorant' also presented itself to other imaginative ideas that we brought into subtly indicate this product's distinctive nature. An innovative brand like Aspirer needs to be matched by inventive creative.
We took a strategic, big-picture view of the client's listing. Everything from copy, design, and photos helped us create a unified and convincing sales page. Highly converting content and compelling sales copy make the product highly competitive and, most importantly, stand the test of time within the category.
A+ content allows you to expand your content estate on your listing resulting in improved conversions and the possibility to promote your brand and product range. Optimized A+ pages increase conversions on average by around 30-40% resulting in more sales. An average Amazon listing page have around 100x clickable links and photos, so populating it with your original content helps to maintain customers’ focus on your offering and limit drop rates.