We Put The 'Luxe' in Luxury!
- Luxe Beauty Essentials is a US brand that sells premium quality microfibre towels. This large-scope project required cohesive photography, video, copy, and design for 3 listings with variations. The goal was to improve existing listings with new and unique content that better highlighted the products' features and benefits and differentiated them from the competition.
- A+ Content
We always begin with in-depth research and content planning that results in a 'Creative Brief' strategy approved by the client. The production team combined location and studio shoots to capture every piece of content in the most effective way. Following editing, our designers and copywriters combined the content and created a design system with persuasive messaging.
The outcome was new and enhanced listing content that made the products and their unique selling points easier to understand and elevated the brand image. Luxe Beauty Essentials is a great example of a 'simple but effective' listing that does not turn customers away with confusing information but entices them with clarity they can understand fast, and so increases conversions.
We took a strategic, big-picture view of the client's listing. Everything from copy, design, and photos helped us create a unified and convincing sales page. Highly converting content and compelling sales copy make the product highly competitive and, most importantly, stand the test of time within the category.
A+ content allows you to expand your content estate on your listing resulting in improved conversions and the possibility to promote your brand and product range. Optimized A+ pages increase conversions on average by around 30-40% resulting in more sales. An average Amazon listing page have around 100x clickable links and photos, so populating it with your original content helps to maintain customers’ focus on your offering and limit drop rates.